As the saying goes, you can’t manage what you don’t measure.” Managing your operation is more than measuring the bottom line; ranching is a way of life.  CattleMax is a complete ranch management system created by ranchers for ranchers like Monnie Carol and Will Carter at Carter Cattle Company near Montgomery, Alabama. Part of preserving their family’s way of life means long-term record keeping that can be cross-referenced years from now, and CattleMax is the Carter’s ranch management software of choice.